The Category Queen Show Kinsey Machos

You’ve likely heard the saying, “Knowledge is power,” but I’ve learned that with greater knowledge comes greater responsibility and a deeper sense of vulnerability. 
Dive into this conversation with me as we discuss the double-edged sword of knowledge and what to be aware of as you grow in your wisdom. 
Key Takeaways
The Dunning-Kruger Effect and how it explains the cyclical nature of confidence and knowledge. The significance of turning insecurities and doubt into empathy and connection to foster a deeper sense of understanding with yourself and others. How to spiritually anchor yourself as you face adversity in your personal and professional challenges. 
Resources Referenced:
Ecclesiastes 1:18The Dunning-Kruger Effect
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In today's episode, I dive deep into the world of webinars, sharing my personal journey and the transformative power they hold in expanding your reach and credibility within your niche. 
From my initial skepticism to fully embracing webinars as a cornerstone of my digital strategy, I explore the nuanced dynamics of effective webinar marketing and how it aligns with our mission to help female entrepreneurs magnify their brilliance and accelerate their revenue. 
Get ready to take some notes as we go on a journey together to transform the way we approach webinars. This episode is all about practical tips and strategies that you can start implementing right away. 
Key Takeaways
How to use webinars to position yourself as a thought leader, hone your skills as a speaker, and deepen your understanding of audience engagement. Best practices for exceptional webinar delivery; how to move beyond “teaching” to completely transforming the hearts and minds of your audience. The end-to-end webinar roadmap—everything you need to know to plan, execute, and convert more top-tier clients with one, simple 90-minute presentation. 
Resources Referenced:
Download Your Free Webinars That Convert Toolkit
Join us inside The Category Queen School where you’ll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschool
Ready to take your coaching business to the next level with a world-class scale plan? Get on the waitlist for the Scale Like A Queen experience: www.kinseymachos.com/scale
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are you riding a wave of momentum in your coaching business, feeling an undeniable fire within, urging you to grow to new heights? 
In this special episode, I peel back the layers of what it truly means to scale and the key components of a thriving, healthy, well-known coaching business. 
This narrative is woven from my personal journey of growth and scale, reflecting back from my first year as a coach, walking away from the corporate grind, to the global coaching brand I’ve built today.
As I go deeper into the three critical elements essential for elevating your coaching business, I also invite you to explore a deeper meaning behind the desire to amplify your reach and revenue. 
Join me on this journey of transformation, from envisioning your world-class scale plan to embodying the visionary leadership that propels it.
Key Takeaways
What scaling really is, the costs associated with it, and how to know if you’re ready to take your coaching business to the next level. The 3 core scalable systems you’ll need to implement to build something that’s bigger than you without burning out. The journey from “Coach” to “CEO” and the identity shifts to consider as you grow to new heights. The characteristics you must embody to prepare your mind, body, and spirit for the trials and tribulations of expanded growth. 
Resources Referenced:
Episode 36: Your Scalable Offer (Part I)Episode 37: Your Scalable Offer (Part II)Episode 109: Growing vs. ScalingEpisode 147: Achieving Success on Your Own Terms: Lifestyle Business or Scalable Business
Join us inside The Category Queen School where you’ll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschool
Ready to take your coaching business to the next level with a world-class scale plan? Get on the waitlist for the Scale Like A Queen experience: www.kinseymachos.com/scale
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a...

What’s your vision for your business? In today’s episode, I explore the difference between a lifestyle business and a scalable business. 
This topic isn’t just theory for me; it’s a reflection of my own evolution as an entrepreneur. I vividly remember the days when the dream was simply to break free from the constraints of a corporate job, armed with nothing but a used MacBook and a deep-seated yearning for freedom. 
Fast-forward to today, and the vision has magnified—not just to dominate a niche but to create a league of our own, helping thousands of women find their voice and their power in the entrepreneurial world.
This conversation is about recognizing the crossroads we find ourselves at when our business begins to demand more from us, not just in terms of work but in the very essence of who we are as leaders. 
It’s about the pivotal moment when we realize that scaling a business isn’t merely about financial growth but about the profound transformation from being a coach or consultant to embracing the mantle of CEO.
Key Takeaways:
The importance of a vision; what it is, what it does, and how it guides your strategic decisions.Identity Evolution: Scaling means transforming from a coach to a CEO, where strategic leadership becomes intrinsic to our identity. How to embrace the costs of growth. Scaling involves embracing a new, bolder version of ourselves, ready to tackle the complexities of a larger business with resilience and foresight.
Resources Referenced:
Episode 36: Your Scalable Offer (Part I)Episode 37: Your Scalable Offer (Part II)
Join us inside The Category Queen School where you’ll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschool
Ready to take your coaching business to the next level with a world-class scale plan? Get on the waitlist for the Scale Like A Queen experience: www.kinseymachos.com/scale
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn’t at its peak.
I know how daunting it can feel to stare at a blank page, doubting your expertise or wondering if your voice truly matters in the vast digital expanse. 
But here’s the thing: your unique brilliance is not just necessary; it’s indispensable. And I’m here to guide you on leveraging it, to ensure your message reaches but deeply resonates with your audience.
Whether you believe you’re not a good writer or fear your ideas aren’t “groundbreaking” enough, your inner critic can significantly stifle your creative expression. But what if I told you that your most profound moments of inspiration come when you push through these doubts?
This episode isn't just about becoming a better content creator. It's about recognizing and harnessing your inner strength, about writing from a place of authenticity and conviction, no matter the emotional season you find yourself in.
Key Takeaways:
Discover the power of setting intentional writing habits, making content creation a non-negotiable part of your routine, akin to the most critical appointments in your life.Learn to navigate the emotional ebbs and flows that impact your creative process, understanding that mastery comes from persistence, not perfection.Embrace techniques to activate inspiration on demand, breaking free from the waiting game and stepping into a flow of endless creativity and authenticity.
Resources Referenced:
The Flow Effect Creative Writing WorkshopEpisode 124: Behind-The-Scenes: My Current Routines, Habits, & HacksEpisode 140: Becoming A Category-of-One #4: The Key To Amplifying Your Impact
Ready to play in your own league, get known, and grow a well-known, profitable coaching business? Join us inside The Category Queen School where you’ll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschool
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Join me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online. 
If you’re conflicted about what it means to show up online authentically while standing out and getting noticed for your unique expertise, you’re not alone. 
This episode will give you the confidence and clarity to show up more boldly in your business. 
Key Takeaways:
The importance of authenticity, what it is, what it might mean for you, and how to amplify your voice to create a deeper connection with your audience. The importance of formality, what it is, what it might look like for you, and how to use it to establish credibility, build trust, and create a level of professionalism that gets noticed online. The mistakes to avoid along the way so you don’t strip yourself of your unique brilliance and mold to the mainstream noise that gets overlooked and underpaid. Practical strategies and techniques you can use to find your voice, explore a more authentic version of yourself, and amplify your gifts. 
Resources Referenced:
The Flow Effect creative workshop waitlist
If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 
She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 
Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.